B2B equipment marketplace
Four audiences, one page test.
Round 2 launched on Oct 12 across 4 audience sets. A new landing page splits 50/50 against the old one.
- 363/363Automated build checks passed before any ad ran, Oct 12.
- 50/50Construction traffic split between the new page and the old page, in the client's own test tool.
- Client type
- B2B equipment marketplace
- What we built
- Ads, video, a landing page, a test plan
- Channels
- Meta ads, landing page
- When
- Oct 2026
Challenge
One page served four buyers.
The marketplace sells to construction, retail, logistics and property buyers. All of them landed on the same page. The ad promised one thing and the page said another.
The team also needed a test the sales side could trust. So the ads, the page and the measurement had to be planned together.
Approach
Build it paused, check it, then hand it over.
- Rebuilt the creative into 4 audience sets: statics and 20-second videos with captions.
- Applied the client's copy rules and 5 client edit notes before the build.
- Built the whole Meta structure paused, with a 363-point automated check, and sent previews to the client before anything ran.
- Built a page for construction buyers only, and sent only Construction traffic to it.
- Checked tracking on both pages before traffic: pixel, Google tags, UTMs, and the page URL on each lead.
••••••••.com / jobsite storage
Result
A 50/50 page test, planned before launch.
The new page and the old page share one quote form, one consent block and the same tracking. The layout, the headline and the copy all differ. This is not a one-variable test.
We set the read plan before launch. It judges leads per page session first, then sold rate and revenue.
- Page A (new)
- Construction-specific layout, built for construction buyers.
- Control (old)
- The single shared page used for all four audiences.
- Who sees it
- Only the Construction ad set. Retail, Logistics and Property still use the old page.
- Split
- 50/50 by visitor, sticky by cookie, run in the client's own test tool.
- Launched
- Oct 12. Split checked in code Oct 13.
- Page QA
- Oct 9: 8 of 8 loads with 0 console errors, 2.2 to 3.4 seconds each. Pixel PageView fired 10 of 10 times.