SynthWeave
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Paid media on Meta and Google

Graded on your numbers, not the platform's.

A founder and a growth lead run your Meta and Google media with Sutton, inside your accounts and the limits you set. Your GA4, MER and store revenue settle every call. Zero percent of your spend.

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One agreed monthly fee · 0% of media spend · Inside the limits you set

01 / One decision

You see one decision, not five dashboards.

Agencies send reports. Tools send alerts. The signal sits in one platform, the spend in another, and every platform grades its own homework. Here, each move leaves one record in your account: what Sutton saw, what the team decided, what shipped and what happened next.

  1. Signal
    The ads are tiring. Demand is still there.

    Ad engagement fell across the two top campaigns. Landing-page conversion held steady. The audience didn't go anywhere. The ads wore out.

  2. Read
    Don't cut spend. Replace the fatigued ads.

    Demand is intact, so cutting budget would give up sales the account is still earning. The fix is new creative, not less media.

  3. Work
    Two replacement ads are ready to launch.
    • 01 / Proof firstLead with the proof.
    • 02 / Problem firstOpen on the tension.

    Hooks, storyboards and matching landing-page headlines are attached.

  4. Result
    Launched in your account.

    The change and its reason are recorded. Monitoring continues.

02 / The record

Every move leaves a receipt.

The signal, the recommendation and the result stay together. Every change is logged with its reason and can be reversed.

Decision 024 / Creative fatigue
  1. 01
    Signal

    Ad engagement fell across the two top campaigns. Landing-page conversion held.

  2. 02
    Recommendation

    Keep spend steady. Replace the two fatigued ads.

  3. 03
    Limit check

    Inside your daily limit, so it ships. Anything beyond a limit waits for you.

  4. 04
    Result

    Recorded against the same decision, graded on your numbers.

Reason attachedChange attachedReversible

03 / How paid media runs

You set the limits once. We run everything inside them.

  1. 01

    You set the ceilings once

    Budget ceilings, what is off limits and the numbers that count. Once, at the start.

  2. 02

    Sutton reads Meta and Google

    It finds the signal and prepares the move, with the work attached.

  3. 03

    A founder and a growth lead decide

    People who answer for the result make the call. It ships inside your limits.

  4. 04

    Graded on your numbers

    Your GA4, your MER, your store revenue. Not the platform's version of the result.

04 / Paid media, answered

The questions we get.

Do you own our ad accounts?

No. Media is bought and managed inside your accounts, in your name. Your access, data, history and learning stay with you.

Do you take a percentage of media spend?

No. Zero percent of media spend, one agreed monthly fee. Our fee doesn't grow when your budget does, so we have no reason to push spend you don't need.

What can change without me?

Anything inside the limits you set: budget moves under your ceilings, creative swaps, the day-to-day work. A change beyond a limit waits for you.

Which platforms do you run?

Meta and Google.

How are results measured?

Against your own source of truth: your GA4, your MER, your store revenue. When a platform's numbers and your P&L disagree, your P&L is right.

Tell us what you want to grow.

Paid media is one of the eight areas a founder and a growth lead run with Sutton, inside the limits you set, for one agreed monthly fee and zero percent of your spend.

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