The same PMF survey methodology that helped brands like Superhuman and Dropbox find product-market fit and scale. We run the surveys, analyze the data, and deliver your roadmap to hit 40%.
You're building, but how do you know if you're building the right thing?
Your team has poured months (or years) into the product. Everyone's asking "when are we launching?" but you can't articulate if you're ready.
You know product-market fit matters, but all the definitions feel post-hoc. How do you measure something so elusive?
Every user wants something different. Your roadmap is a mess of competing priorities with no clear path forward.
From survey deployment to strategic roadmap, we handle the entire process
We deploy the battle-tested 4-question survey to your active users and collect responses for analysis.
Identify your High-Expectation Customers (HXCs), what they love, and what holds others back from loving you.
Get prioritized product improvements split between doubling down on what works and addressing what holds people back.
Receive conversion-optimized messaging, marketing copy, and a redesigned landing page built from your users' words.
Everything you need to systematically improve product-market fit
Your exact PMF percentage with benchmarking against the 40% threshold and historical data.
Detailed High-Expectation Customer profile using their own words to describe themselves.
Analysis of user personas, which segments have PMF, and why they love (or don't love) your product.
Prioritized feature list with cost/impact analysis: what to build next and why.
Conversion-optimized copy based on your users' language about benefits and value.
Redesigned landing page mockup built around messaging that resonates with your HXCs.
⏱️ Delivered in one week
This methodology has helped companies achieve breakthrough PMF results
Using this survey framework, Superhuman's founder Rahul Vohra measured and improved their PMF systematically:
In just 3 quarters, they nearly tripled their PMF score. The result? Hiring became easier, investors lined up, and users evangelized the product.
Developed by Sean Ellis (who led early growth at Dropbox, LogMeIn, Eventbrite) through research on 100+ startups:
When 40%+ of users say they'd be "very disappointed" without your product, you have product-market fit. This benchmark is now industry standard.
When Hiten Shah ran this survey on 731 Slack users in 2015:
Slack had cleared the PMF threshold—right before their legendary growth trajectory. The methodology works across different products and markets.
You've built something but aren't sure if you're ready to scale. Get the data you need before you hit the gas.
You have users but growth has plateaued. Understand exactly what's working and what needs to change.
You need data to make roadmap decisions, not just opinions. Get clarity on what will actually move the needle.
We set up and deploy the survey to your active users. You review the questions, we handle the technical setup and distribution.
Our team analyzes responses, segments users, identifies HXCs, and builds word clouds to understand your market.
Receive your complete PMF package plus a live walkthrough call to review findings and next steps.
Have questions? We'll guide you through the entire process.
Join founders who are systematically building products people actually want—backed by data, not hunches.